FYI Design Studio

I just received the new Burton catalog and in it was an awesome story (p89) about FYI Design Studio who is responsible for Burton’s [ak] clothing line. The studio is situated in the middle of the mountains in Pemberton, British Columbia.

Inside the studio they surround themselves with state-of-the-art equipment and the finest fabrics to produce the most innovative products.  They then test all of their gear by going outside and snowboarding down the mountains.

Tom Routh, one of the studio’s chief designers says,

One of the most important things in life is to be where you want to be, then make it work from there.

He goes on to say that the move to the eccentric location didn’t make any business sense at all, and that is precisely why it has succeeded.

Very awesome.